Oura has expanded integrations with brands such as Strava, Headspace and Natural Cycles
Oura has expanded its Integrations and launched a new library dedicated to third-party apps and services.
Oura’s Integrations connect the Oura app with partners in key health areas: Women’s Health, Stress and Resilience, Fitness, and Nutrition – enabling users to manage each.
Oura offers a curated set of integrations categorized by health focus.
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Prominent partners include Natural Cycles for women’s health, Headspace for stress management, Strava for fitness tracking, Clue for menstrual cycle tracking, and Noom for nutritional guidance.
Jumping into the new Integrations section, I was able to start a Noom nutritional plan without previously having an account. So not only do the Oura Integrations bring your services together, but they can also act as a doorway to some new ones.
Oura claims that the number of partnerships has increased to over 800, a marked rise from the 600 reported in November 2023. This expansion provides users with access to approximately 400 API integrations.
For smart rings, integrations are particularly important. Smart rings are fantastic at measuring elements of our health, providing accurate biometric data from the finger in a less intrusive way. However, they’re also really bad at other elements of our lives. They’re poor workout trackers, for example. So it makes sense to integrate with established services.
What’s more, Oura told PULSE by Wareable that 40% of users own an Apple Watch. That’s a huge crossover between the smart ring and other health platforms.
Finally, as health tracking becomes more regulated and complex, it makes sense for brands such as Oura to integrate with FDA-approved services such as Natural Cycles. That keeps brands free from getting bogged down in regulatory red tape while providing the best insights to users.
It’s been a busy month for Oura.
The company has launched new women’s health research and heart health features. It’s also expanding its reach with a host of new retail partnerships, including Amazon, Best Buy, and Selfridges in the UK.
But it’s also a testing time, with Samsung about to launch its debut smart ring and preemptively suing Oura to stop the company from claiming the Galaxy Ring infringes its patents.
